The combination of three word - What is SEO? If I go back in my 2009's life, I will say 2009 is "The year of AIM" because the 2009 give me a platform of SEO, it give me an aim to my future & my career. Now after 10 year i am a content writer, online marketing (Digital Marketing) expert & Blogger... OK leave it.
We are discuss here about the SEO, tomorrow i was thinking that I have more than 6 year of experience in SEO & Internet Marketing field and I have launch my first website about a Digital Marketing but did i wrote anything about Pure SEO, the answer was "NO" so I have decide that I will write about the "Search Engine Optimization". So here we go...
SEO Meaning
Search Engine Optimization is a process to make your online visibility high in search engine query to generate more and more online business from the clicks of search engine users or search engine audiens. It is a trick of standing in a first page of search engine for online business.
i.e. we are a web design company of Dehradun and a company owner type "web design company in Dehradun" in search engine then it then it becomes very important to come to our website on the first page of the search engine result. This is to motivate company owner to buy our services online. If we are not in the top results on the search engine then we cannot generate online business from our website.
So basically search engine optimization is a technique of generate online traffic through free, organic or unpaid listing. This is a regular activity which is complete by these to steps:
A: On page SEO
i.e. we are a web design company of Dehradun and a company owner type "web design company in Dehradun" in search engine then it then it becomes very important to come to our website on the first page of the search engine result. This is to motivate company owner to buy our services online. If we are not in the top results on the search engine then we cannot generate online business from our website.
So basically search engine optimization is a technique of generate online traffic through free, organic or unpaid listing. This is a regular activity which is complete by these to steps:
A: On page SEO
B: Off page SEO
Heard about Meta Tags ?, On page is a activity to make website genuine & light for crawler to crawl and gathered information easily. Its starts with Title, Keyword and Meta Description. After that we will created search engine friendly url for crawler its make easy to the spider for read the url that what is page all about. Content is also a very important part for on page optimization, we should create an informative content which gives the exact information to both spider or user a7 in the last for images we optimized with alt tag it make a road map to the crawler to read the images also. This is all a basic on page optimization for more on pages seo keep in touch with my Blog.
Off page SEO is step by step process to achieve the best and quality link and reputation from the other quality and high authority websites.
SMO: Now days smo is also a helping hand for search engine optimization, SMO stands for social media optimization. It is a planned strategy for brand to created branding and query through social networks and social websites. Social media optimization help you to create new visitor or audience for your website and make your reputation in customers mind and react for your product or service with the comments & reviews.
But is the seo genuine method to rank the site in search engine there is no hidden technique to puzzle search engine spider. In the field there is two type of SEO.
A: White Hat SEO - This is a system which is work on only true and ethical tips and technique of seo, it follow all terms & guidelines of the search engine.
B: Black Hat SEO - This is the technique that don't obey the search engine guidelines rule's and terms. This is not good for long term result.
C: Grey Hat SEO - Its a practice of using some tricks authentic methods to boost your site in search engine, but after some time it will become black Hat.
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